Legal
Privacy Policy
v1.0 · Effective March 21, 2026
TRULO CORPORATION
Effective Date: March 1, 2026
Last Updated: April 2, 2026
Trulo Corporation ("Trulo," "we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and protect your
personal information when you use the Trulo Platform at jointrulo.com.
This Policy applies to all users: Hosts, Tenants, and visitors. By using the Platform, you consent to the practices described in this Policy.
NOTICE — GEOGRAPHIC RESTRICTIONS: The Trulo Platform is available exclusively to users located in the United States. By creating an account or using the Platform, you represent that you are accessing the Platform from within the United States. Trulo does not knowingly collect personal information from, or provide services to, users located outside the United States, the European Economic Area, the United Kingdom, or Canada at this time. If you are located outside the United States, please do not use the Platform.
1.1 Information You Provide
Account Registration:
Full legal name and business name
Email address and phone number
Password (stored encrypted — we never store plain-text passwords)
Date of birth (for age verification)
Host-Specific Information:
Property address, square footage, photos, and listing descriptions
Bank account information (for payouts, processed by Stripe)
Credit/debit card information (card on file for penalties, stored by Stripe)
Property ownership or authorization documentation
Tenant-Specific Information:
Business name, type, and description of intended use
Payment method (processed and stored by Stripe — we do not store full card numbers)
Business license or permit information (when required)
Platform Activity:
Messages sent through the Platform between Users
Reviews and ratings submitted
Booking requests, confirmations, and cancellations
Dispute submissions and communications
1.2 Information Collected Automatically
When you use the Platform, we automatically collect:
IP address, browser type, and operating system
Device identifiers and mobile carrier (for mobile app users)
Pages visited, features used, and time spent on the Platform
Search queries and filters used
Referring website or application
Approximate geographic location (city/state based on IP; we do NOT collect precise GPS coordinates)
1.3 Information from Third Parties
Stripe (payment processor): Transaction data, payment success/failure status, identity verification results
Identity verification services: Government ID scan results and liveness check data
Insurance partners: Policy confirmation and certificate of insurance data
Credit reporting (if applicable): Business credit information for Tenant screening
1.4 Information We Do NOT Collect
Social Security Numbers
Full credit card numbers (Stripe handles all card data)
Precise GPS location
Medical or health information
Content of any communications outside the Platform
2.1 To Operate the Platform
Creating and managing your account
Processing bookings, payments, and payouts
Facilitating communication between Hosts and Tenants
Generating and delivering Commercial License Agreements
Enforcing our Terms of Service and platform policies
2.2 To Improve and Personalize
Analyzing usage patterns to improve Platform features
Personalizing search results and Listing recommendations
Conducting internal research and analytics
2.3 For Safety and Security
Verifying user identity and preventing fraud
Investigating disputes, policy violations, and prohibited activities
Complying with legal obligations and law enforcement requests
2.4 For Communications
Sending booking confirmations, receipts, and payout notifications
Delivering account security alerts
Sending platform updates and policy changes (you cannot opt out of these while you have an active account)
Sending promotional emails and product updates (you may opt out at any time)
2.5 For Tax and Legal Compliance
Issuing IRS Form 1099-K to eligible Hosts
Maintaining records required by applicable law
Responding to subpoenas, court orders, or government requests
3.1 With Other Users
When a booking is confirmed, we share limited information between Hosts and Tenants as necessary to complete the transaction: names, business names, contact
information, and Space access details. We do not share full financial information between Users.
3.1a Insurance Verification Data Shared with Hosts
If you are a Tenant, we share the following insurance verification data with the Host of any Space you book:
- Policy status (active, lapsed, or cancelled)
- Policy number
- Coverage limits
- Policy effective and bound dates
- Certificate of Insurance (COI) document
- Insurance carrier name
This sharing is required to verify compliance with the insurance requirements in your Booking Agreement and to protect the Host's legal interests as an
Additional Insured party. We share only the minimum information necessary to confirm coverage compliance. We do not share premium amounts, deductible
information, claims history, or underwriting details with Hosts.
3.2 With Service Providers
We share information with third-party service providers who assist us in operating the Platform, including:
Stripe, Inc. — payment processing, identity verification, and payouts
Insurance partners — for facilitating mandatory tenant insurance requirements
Cloud infrastructure providers — for data hosting and storage
Email service providers — for transactional and marketing communications
Analytics providers — for Platform usage analysis (e.g., aggregated, anonymized data)
All service providers are contractually required to handle your data in compliance with applicable law and only for the purposes of providing services to Trulo.
3.3 For Legal Compliance
We may disclose your information: (a) in response to a valid legal process (subpoena, court order, or government request); (b) to enforce our Terms of Service; (c)
to protect the rights, property, or safety of Trulo, our Users, or the public; or (d) in connection with a merger, acquisition, or sale of all or substantially all of Trulo's
assets (in which case you will be notified of the change in control).
3.4 What We Do NOT Do
We do NOT sell your personal information to third-party advertisers
We do NOT use advertising cookies or behavioral advertising networks
We do NOT share your data with unaffiliated third parties for their own marketing purposes
We use the following types of cookies and similar technologies:
Essential/Functional Cookies: Required for the Platform to operate (login sessions, booking flow, security). These cannot be disabled.
Analytics Cookies: Used to understand how Users interact with the Platform (e.g., Google Analytics with IP anonymization). These can be disabled via our
Cookie Preferences center.
We do NOT use advertising cookies, cross-site tracking, or third-party behavioral advertising. For detailed information on our cookie practices, see our Cookie
Policy at jointrulo.com/cookies.
Active account data: Retained for the life of your account plus seven (7) years after account closure (for legal and tax compliance)
Transaction data (License Fees, payouts, fees): Retained for seven (7) years (IRS / tax compliance)
Platform messages: Retained for three (3) years after the related Booking concludes
Usage/analytics data: Retained for two (2) years in identifiable form, then aggregated/anonymized
Identity verification data: Retained for seven (7) years (fraud prevention and legal compliance)
Backup systems: Purged within ninety (90) days of primary deletion
Data subject to legal hold: Retained until the legal matter is fully resolved
When the retention period expires, we delete or irreversibly anonymize your information, except where longer retention is required by law.
6.1 Access and Correction
You may access and update most of your personal information through your account settings. For information not accessible through account settings, contact
contact@jointrulo.com.
6.2 Deletion
You may request deletion of your account and personal information by contacting contact@jointrulo.com. We will fulfill deletion requests subject to our retention
obligations for financial records, legal holds, and fraud prevention. Deletion of your account does not delete data that Trulo is legally required to retain.
6.3 Data Portability
You may request a copy of your personal data in a machine-readable format (CSV or JSON) by emailing contact@jointrulo.com. We will fulfill portability requests
within thirty (30) days.
6.4 Opt-Out of Marketing
Email: Click "Unsubscribe" in any marketing email or contact contact@jointrulo.com
Analytics cookies: Use our Cookie Preferences center at jointrulo.com/cookies
You cannot opt out of transactional emails (booking confirmations, payment receipts, legal notices) while your account is active.
6.5 California Residents — CCPA Rights
California residents have additional rights under the California Consumer Privacy Act (CCPA):
Right to Know: You may request disclosure of the categories and specific pieces of personal information we have collected about you, and the purposes for
which we use it.
Right to Delete: You may request deletion of personal information subject to certain exceptions.
Right to Opt-Out of Sale: We do not sell personal information. No opt-out is necessary.
Right to Non-Discrimination: We will not discriminate against you for exercising your CCPA rights.
To exercise your CCPA rights, contact: contact@jointrulo.com or (617) 893-6712.
6.6 EU/EEA Residents — GDPR Rights
If you are located in the European Economic Area, you have additional rights under the General Data Protection Regulation (GDPR), including the right to restrict
processing, the right to object, and the right to lodge a complaint with your supervisory authority. Our legal basis for processing includes: contract performance
(fulfilling your bookings), legitimate interests (fraud prevention, platform improvement), and legal obligation (tax and financial record-keeping).
6.7 Massachusetts Residents — M.G.L. c. 214 § 1B
Massachusetts residents have a statutory right of privacy under M.G.L. c. 214 § 1B, which protects against unreasonable, substantial, or serious interference with
their privacy. Trulo's data collection and processing practices are designed to avoid unreasonable intrusion into users' private affairs. Massachusetts residents who
believe Trulo has engaged in an unreasonable, substantial, or serious invasion of their privacy may:
Contact Trulo's Privacy Officer at contact@jointrulo.com to request a review of the alleged intrusion
File a complaint with the Massachusetts Attorney General's Office
Pursue civil remedies under M.G.L. c. 214 § 1B in Superior Court
Trulo commits to not collecting personal information beyond what is reasonably necessary for Platform operations, not sharing personal information in ways that
would constitute a serious interference with user privacy, and providing meaningful privacy controls described in Sections 6.1–6.6.
6.8 Response Timeline
We will acknowledge privacy requests within five (5) business days and fulfill them within thirty (30) days. If we need additional time (up to 60 days for complex
requests), we will notify you.
We implement industry-standard security measures to protect your information, including:
TLS encryption for all data transmitted between your device and our servers
Encryption of sensitive data at rest
Access controls limiting employee access to personal information to those with a legitimate business need
Regular security audits and penetration testing
Incident response procedures for data security events
No security system is impenetrable. In the event of a security breach or unauthorized acquisition of personal information:
7.1 Massachusetts Data Breach Notification — M.G.L. c. 93H
Trulo's data breach notification obligations are governed by the Massachusetts Data Breach Notification Act (M.G.L. c. 93H). In the event of a breach of security
resulting in unauthorized acquisition or use of a Massachusetts resident's personal information, Trulo will:
Notify affected Massachusetts residents as soon as reasonably possible following discovery of the breach, without unreasonable delay
Notify the Massachusetts Attorney General's Office and the Office of Consumer Affairs and Business Regulation (OCABR) as soon as reasonably possible
following discovery
Notify consumer reporting agencies (if more than 1,000 Massachusetts residents are affected simultaneously), as required by M.G.L. c. 93H §3
Provide notice in clear, plain language describing: the nature of the breach, the types of personal information affected, steps taken to restore security, and
steps affected individuals can take to protect themselves
'Personal information' under M.G.L. c. 93H includes a Massachusetts resident's first name and last name or first initial and last name combined with any one of the
following unencrypted data elements: Social Security number; driver's license or state ID number; financial account number, credit or debit card number (with or
without security code); or passport number.
7.2 Data Disposal — M.G.L. c. 93I
When personal information is no longer needed for business purposes and Trulo's retention obligations have expired, Trulo will destroy or arrange for the
destruction of such records in a secure manner that prevents unauthorized access to or use of the personal information. Secure destruction methods include secure
erasure (meeting NIST 800-88 standards or equivalent), physical destruction of storage media, or cryptographic erasure of encrypted data. Trulo's data disposal
obligations apply to both Trulo's own records and records held by Trulo's service providers on Trulo's behalf. This practice complies with M.G.L. c. 93I. Service
providers handling Trulo data are contractually required to implement equivalent disposal standards.
7.3 Written Information Security Program — 201 CMR 17.00
Trulo maintains a Written Information Security Program ('WISP') as required by the Massachusetts Standards for the Protection of Personal Information of
Residents of the Commonwealth (201 CMR 17.00). The WISP establishes administrative, technical, and physical safeguards designed to: (a) ensure the security
and confidentiality of personal information; (b) protect against anticipated threats or hazards to the security or integrity of personal information; and (c) protect
against unauthorized access to or use of personal information in a manner that creates a substantial risk of identity theft or fraud.
Trulo's WISP includes, at minimum, the following components required by 201 CMR 17.03:
Designation of an employee or employees to maintain the WISP and coordinate security functions;
Identification and assessment of reasonably foreseeable internal and external risks to the security, confidentiality, and integrity of any electronic, paper or
other records containing personal information;
Employee security awareness training on the proper use of computer security systems and the importance of personal information security;
Means for detecting and preventing security system failures, including by monitoring and regular testing of security procedures;
Policies and procedures addressing the proper storage, access, and transportation of records containing personal information outside of business
premises;
Disciplinary measures for violations of the WISP rules;
Prevention of terminated employees from accessing records containing personal information;
Reasonable restrictions upon physical access to records containing personal information;
Regular monitoring of the program's effectiveness and upgrading of safeguards as necessary based on changed circumstances.
Trulo's technical security measures include encryption of personal information transmitted over public networks and stored on laptops or portable devices, firewall
protection, up-to-date malware and antivirus software, secure user authentication protocols including multi-factor authentication for access to systems containing
personal information, and encryption of personal information stored on all user devices.
The WISP is a living document reviewed and updated at least annually and whenever there is a material change to Trulo's business practices affecting personal
information security. The complete WISP is maintained as an internal document and is made available to the Massachusetts Attorney General's Office upon request.
The Trulo Platform is intended for use by adults and registered businesses only. Trulo does not knowingly collect, use, or disclose personal information from
individuals under thirteen (13) years of age, in compliance with the Children's Online Privacy Protection Act (COPPA, 15 U.S.C. §§ 6501–6506). The Platform is not
directed to children under 13.
If Trulo becomes aware that a user under the age of 13 has created a Platform account or submitted personal information, Trulo will: (a) immediately terminate the
account; (b) delete all associated personal information from Trulo's records; (c) notify the account's associated email address of the deletion; and (d) take
reasonable steps to prevent re-registration.
Users between the ages of 13 and 17 may not use the Platform without an adult or authorized business entity sponsoring their account. By registering, you
represent that you are 18 or older or are a duly authorized representative of a business entity.
If you are a parent or guardian who believes your child under 13 has provided personal information to Trulo, please contact contact@jointrulo.com immediately. We
will promptly investigate and, upon verification, delete all such information and notify you of the deletion.
Trulo does not directly process, store, or transmit credit card numbers, bank account numbers, or other sensitive payment card data. All payment processing is
performed by Stripe, Inc. ('Stripe'), a PCI DSS Level 1 certified payment service provider — the highest level of certification under the Payment Card Industry Data
Security Standard (PCI DSS). Stripe's PCI DSS compliance can be verified at stripe.com/docs/security.
When you provide payment information on the Trulo Platform:
Your card or bank account data is transmitted directly to Stripe using TLS 1.2+ encryption and is never transmitted through Trulo's servers in unencrypted
form;
Trulo receives only a tokenized representation of your payment method (a 'Stripe token') and the last four digits of your card number — not your full card
number, CVV, or expiration date;
Stripe's systems are responsible for maintaining PCI DSS compliance for all stored cardholder data. Trulo's own systems are scoped out of PCI DSS
compliance requirements because Trulo does not store, process, or transmit cardholder data.
Payout processing for Hosts is also performed through Stripe Connect. Trulo may collect Host bank account information for the purpose of transmitting it securely to
Stripe; Trulo does not store full bank account numbers after transmission and does not have ongoing access to Host banking credentials.
9.1 Fraud Detection and Payment Security
Trulo uses automated tools, including Stripe Radar and Trulo's internal risk scoring systems, to detect and prevent fraudulent transactions. These systems may
analyze patterns in account activity, device information, payment behavior, and geolocation data to identify potential fraud. If a transaction is flagged, Trulo may: (a)
temporarily pause a payout or booking; (b) request identity verification; or (c) reverse or void the transaction. Trulo's fraud detection is not infallible and does not
constitute a guarantee against payment fraud.
Trulo uses automated processing and algorithmic systems in several areas of the Platform. This section explains how these systems work and what rights you may
have.
10.1 Search and Matching Algorithms
Trulo's search and Space recommendation features use automated ranking algorithms to determine which Listings are displayed to Tenants and in what order. The
ranking algorithm considers factors including: listing completeness and accuracy, proximity to search location, price competitiveness, Host response rate and review
score, Booking history and Platform engagement, and space characteristics matching the Tenant's stated preferences. Trulo's ranking algorithm is designed to be
commercially neutral and does not intentionally discriminate based on protected characteristics. Trulo audits its search ranking algorithm annually for disparate
impact.
10.2 Risk Scoring and Account Review
Trulo uses automated risk scoring to evaluate Tenant Booking Requests, detect unusual account activity, and determine eligibility for certain Platform features.
These automated systems may analyze account history, payment behavior, booking patterns, and third-party data. Automated risk scores influence, but do not
solely determine, account decisions. A human reviewer is involved in all account suspension or permanent termination decisions.
10.3 Automated Review Moderation
Trulo uses natural language processing (NLP) tools to automatically screen user-submitted reviews for prohibited content (profanity, personally identifiable
information, discriminatory language, and commercial solicitation) before publication. Flagged reviews are routed for human review within 48 hours. Automated
flagging may result in temporary delay of review publication but does not constitute a final decision to suppress a review.
10.4 Your Rights Regarding Automated Decisions
If you are an EU/EEA resident, you have rights under GDPR Article 22 regarding decisions made solely by automated means that significantly affect you. You may
request that Trulo provide human review of any automated decision affecting your account, including risk-based declines, account restrictions, or listing suppression.
To request human review, contact contact@jointrulo.com with the subject line 'Human Review Request' and a description of the decision you wish to contest. Trulo
will respond within 30 days. This right does not apply to decisions that are necessary for contract performance or are authorized by applicable law.
California residents may also exercise rights regarding automated profiling under the California Privacy Rights Act (CPRA) as described in Section 6.5 above.
Massachusetts residents may exercise rights under M.G.L. c. 214 § 1B as described in Section 6.7 above.
Trulo recognizes and responds to the Global Privacy Control (GPC) browser signal as a valid opt-out of the sale and sharing of personal information under the
California Privacy Rights Act (CPRA) for California residents. The GPC is a browser or browser extension setting that communicates a user's privacy preferences to
websites.
11.1 How Trulo Processes GPC Signals
If Trulo detects a valid GPC signal from a California resident's browser:
Trulo will treat the signal as a request to opt out of the sale and sharing of that user's personal information for cross-context behavioral advertising
purposes;
Trulo will not sell or share personal information collected during that session for targeted advertising purposes, even if the user has not separately
submitted an opt-out request;
The GPC opt-out is processed automatically and does not require the user to submit a separate form or request.
11.2 Scope of GPC Opt-Out
Responding to a GPC signal does not affect: (a) Trulo's use of personal information for service delivery, billing, legal compliance, or fraud prevention; (b) the use of
strictly necessary cookies required for Platform functionality; or (c) Trulo's sharing of data with service providers (such as Stripe, AWS, and Sendgrid) acting under
data processing agreements where such sharing does not constitute a 'sale' or 'sharing' under applicable privacy law. Users who wish to exercise additional privacy
rights beyond the GPC opt-out — such as access, deletion, or correction — must submit a separate request to contact@jointrulo.com.
Note: GPC recognition is provided as a service to California residents. Users in other jurisdictions may use the GPC signal, but Trulo's obligation to honor it is
governed by California law. Trulo will monitor applicable laws in other U.S. states and update this section as additional states adopt GPC recognition requirements.
12.1 Information Collected During Disputes
We collect dispute descriptions, evidence (including photographs, documents, and written statements), and resolution records to facilitate dispute resolution between Hosts and Tenants. This information may include:
Descriptions of the dispute submitted by either party through the Platform's dispute resolution portal
Photographic evidence of property damage, Space condition, or other matters relevant to the dispute
Supporting documents such as insurance claim filings, denial letters, correspondence between parties, and inspection reports
Records of Trulo's mediation proceedings, determinations, and binding decisions
Timestamps, filing dates, and procedural records associated with the dispute lifecycle
12.2 Use of Dispute Data
Dispute data is used exclusively for the purposes of: (a) facilitating resolution between the parties; (b) processing insurance claims through Coverdash or other approved insurers; (c) issuing binding mediation decisions; (d) enforcing payout holds and release determinations; (e) complying with legal obligations; and (f) improving the Platform's dispute resolution processes through aggregated, anonymized analysis.
12.3 Retention of Dispute Data
Dispute records, including evidence and resolution outcomes, are retained for seven (7) years after the dispute is resolved, consistent with Trulo's general transaction data retention policy. Dispute data subject to a legal hold is retained until the legal matter is fully resolved.
We may update this Privacy Policy from time to time. Material changes will be communicated to registered Users via email at least fourteen (14) days before taking
effect. Your continued use of the Platform after the effective date of any update constitutes acceptance of the updated Policy.
Privacy Officer — Trulo Corporation
157 Weston Road, Wellesley, MA 02482
Email: contact@jointrulo.com
Website: jointrulo.com/privacy
© 2026 Trulo Corporation. All rights reserved.